Come August, youth around the world will take centre stage as athletes come together and compete in 26 sports in the world's first Youth Olympic Games in Singapore. The Singapore 2010 Youth Olympic Games advertising campaign delivers an inspiring message on how youth is able to make a positive impact. The "Power of Youth" campaign focuses on depicting the energy, enthusiasm and optimism of today's youth, and their capacity to perform extraordinary results. Age is no longer a barrier to achieving significant success, especially in sports.